How to fumble your marketing campaign

Boston Devices a Cartoon Marketing Ploy:

Nine blinking electronic devices planted at bridges and other spots in Boston threw a scare into the city Wednesday in what turned out to be a marketing campaign for a late-night cable cartoon. At least one of the devices depicts a character giving the finger.

Highways, bridges and a section of the Charles River were shut down and bomb squads were sent in before authorities declared the devices were harmless.

“It’s a hoax and it’s not funny,” said Gov. Deval Patrick.

Turner Broadcasting, parent company of Cartoon Network, said the devices were part of a promotion for the TV show “Aqua Teen Hunger Force.”

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